Led by Dr. Manulani Aluli Meyer and Indrajit Gunasekara, NiU NOW! has three priorities to re-establish the coconut back into ka pae ʻāina o Hawaiʻi, into the Hawaiian islands:

• Hawaiian cultural revitalization

• Ecological conservation

• Food security/healing

We begin first with land-based practices that honor our coconut heritage. This movement was founded in our backyards and in the hearts and cultural practices of community. Our growth has continued now within our own commitments, and with family, with our beloved pae ʻāina community, and with institutional support that continues to re-envision and reconstruct a living economy. NiU NOW! is not growing large-scale uluniu for economic gain, but rather coconut groves for a healthy society and the well-being of people.